Gravy Analytics, a leading provider of real-world location intelligence for advertisers and brands, and Qualia, an omni-channel data intelligence company, announced that Qualia will contribute its consumer intent signals to Gravy’s geo-signals cloud. In turn, Gravy will provide signal cleansing and location-based insights using its patented AdmitOne™ platform.
The agreement will allow Qualia to enhance its consumer device graph with Gravy’s consumer behavioral data. The additional consumer intent signals that Qualia provides will allow Gravy to scale the behavioral insights that power Gravy’s solutions.
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