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Datanami: Graphing Intent: Inside a Consumer Tracking Database

“A graph database allows you to be far more efficient in terms of traversing from one point to another,” Meersschaert says. A relational database could do the work at the end of the day, but “it doesn’t allow you to traverse from one point to another point along a path. This is where a graph-based database makes sense.”

It’s all about using the right tool for the job, Meersschaert says, adding that MongoDB, Hadoop, BigQuery, and Spark all play a role at Qualia. “We use the technology that’s appropriate to the task at hand,” he says.

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