Forbes: How Machine Learning Truly Applies To Digital Identity: Defining The Problem

With the onset of digital advertising, one of the early promises was to reach specific individuals or small groups of individuals, as opposed to a large audience of a broadcast TV or radio show. To fulfill this promise, advertising and marketing technology companies, publishers and brands have been on a quest to solve digital identity.

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Forbes: How Machine Learning Truly Applies To Digital Identity: Defining The Problem

With the onset of digital advertising, one of the early promises was to reach specific individuals or small groups of individuals, as opposed to a large audience of a broadcast TV or radio show. To fulfill this promise, advertising and marketing technology companies, publishers and brands have been on a quest to solve digital identity.

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Forbes: How To Maintain A High-Quality Big Data Company (Part II)

Knowing all the details about your delivered data helps you maintain your quality and help your customers to understand and use your product better.

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Filed Under: In the News

MarTech Advisor: Gravy Analytics Collaborates with Qualia for Data Processing

Gravy Analytics, a company that provides location intelligence in real time to brands and advertisers, and Qualia, a provider of omnichannel data intelligence, have announced a partnership where the geo signals of Gravy would be contributed by the consumer intent signals of Qualia. In return, Gravy will offer location-based insights and signal cleansing via its patented platform - AdmitOne™.

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MarTechSeries: Gravy Analytics and Qualia Announce Data Processing Partnership

Gravy Analytics, a leading provider of real-world location intelligence for advertisers and brands, and Qualia, an omni-channel data intelligence company, announced that Qualia will contribute its consumer intent signals to Gravy’s geo-signals cloud. In turn, Gravy will provide signal cleansing and location-based insights using its patented AdmitOne™ platform.

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Forbes: How To Maintain A High-Quality Big Data Company

These days, accessing big data has become easier than ever due to reduced costs in storage and processing. Companies are collecting data anywhere they can from web traffic, mobile apps and IoT devices, along with many other third-party sources.

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Verizon Ventures: POV: What’s Next in Media, Content, & Advertising

The new media landscape has spawned an unprecedented age of creation and customization for content and advertising. Anyone with a smartphone can become a content creator or consumer, and smart brands are taking advantage of this by connecting with audiences in new and novel ways.

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