Consumer choices and options continue to change and multiply. Information is at our fingertips, at any time, through any device. Mobile and IoT are exploding. Information overload, quite frankly, is an understatement.
The growing complexity of digital omni-channel reach requires a more unified, simplified approach. By integrating Qualia’s Intent Data Engine with BlueCava’s cross-device platform, marketers can connect the dots between in-market consumers and their devices to achieve advertising objectives. Deliver seamless experiences to qualified consumers at scale while measuring the impact to your bottom line all in one platform. That's the power of the new Qualia.
Even as consumers act differently in reaction to new technologies, Qualia will be here to provide the latest and best in intent targeting, driving KPIs for brands as the evolution of targeting progresses.
Contact us today to learn how Qualia can illuminate your customers’ path to purchase from intent to conversion.
We work to embody the best of ourselves and our industry. The Qualia culture is open, innovative, passionate, and collaborative. As trusted advisors, we deliver knowledgeable innovation and insight to our clients every day.
To deliver on that promise, we hire only the most talented people, with strong character and deep integrity, who will thrive in our dynamic and fast-paced environment. If you are entrepreneurial, resourceful, and ready to lead in a vital industry, let's talk.We ask for your best, and we give your ours:
Effective: July 20, 2016
Qualia is a member of a number of industry associations that govern the policies around online consumer privacy and digital advertising, including the Digital Advertising Alliance (DAA). We comply with Self-Regulatory Principles for Online Behavioral Advertising (OBA) and Internet Advertising Bureau (IAB).
INFORMATION COLLECTED VIA THE TECHNOLOGY
We collect information from your use of our Technology. When you visit any website, mobile site, app or other digital media property where our Technology is enabled (“Client Sites”), we may collect information about your interaction with, and the content on, that Client Site. The information collected includes data about your Screens, such as information about the particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information (as defined by DAA), and cookies. Qualia does not collect PII through the Technology.
COOKIES AND WEB BEACONS
HOW INFORMATION IS USED IN THE TECHNOLOGY
The information collected via the Technology is put into a “snapshot” and is sent to our servers each time a User visits a Client Site. Our servers use the information to create a unique ID for every Screen that our technology is able to recognize within a reasonable probability. Our Technology uses machine learning to perceive common characteristics between multiple Screens (e.g., common IP address) to infer the likelihood that two Screens belong to the same household. By inferring these types of relationships, we can help our Clients understand how Screens might be related so Clients can deliver advertising and content personalized to their Users based on User interests gathered across multiple Screens. Qualia may use non-PII that it has collected or that it obtains from third parties to create data segments and intent profiles, based upon User interactions with our Clients as well as other User behavior, such as the websites visited and mobile applications used by a User.
INFORMATION SHARING VIA THE TECHNOLOGY
Qualia licenses the data collected as described herein to third parties in connection with our business, including to our Clients, our partners and other third parties (collectively our “Business Partners”). This shared information may include non-PII information about your particular Screen (e.g., hardware make and model), its operating system, advertising identifiers (such as Apple IDFA or AAID), IP address, carrier identifiers and other connectivity information, browser version, precise geolocation information, and cookies. This information may be categorized to create audience segments with common interests, intent or other characteristics, but does not include PII. We may also share aggregated, non-PII with our Business Partners, such as aggregated reports derived in part from information we have collected. The information we share may also be combined with third party data to provide an even broader service to our Clients and Business Partners.
PRIVACY PROVISIONS FOR THE WEBSITE AND TECHNOLOGY
GENERAL INFORMATION SHARING
We may transfer information, including PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Qualia is involved in any such transaction, you will be notified via prominent notice on our Website of any change in ownership or uses of your information, as well as any choices you may have regarding your information.
We also provide information to third parties who provide services to Qualia in connection with operating and maintaining the Website and the Technology. These service providers are prohibited from using the information we provide for purposes other than performing services for Qualia. In addition, we may share aggregated information with Business Partners and the general public, such as usage statistics or demographic trends regarding how you and others may interact with the Website and/or Technology.
The security of your information is important to us. Qualia has implemented reasonable security measures to protect the information, both during transmission and once it is received, including without limitation, use of firewalls, application controls and encryption. No method of electronic storage or transmission over the Internet is 100% secure. So while Qualia strives to use commercially reasonable means to protect your information, we cannot guarantee complete security. If you have any questions about these security practices, please email us at firstname.lastname@example.org.
Qualia’s Website and Technology is designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records.
OPT-OUT CHOICE MECHANISM
Qualia wants you to be in control of your experience while interacting with the Website and our Technology. We help our Clients provide you with digital advertising that’s meaningful and supports the Client Sites you use for free, so everyone wins. For more information about online behavioral advertising, please visit the DAA website.
Qualia Intent Data Collection Web Browser opt-out: If you’d like to opt-out from web-based targeted advertising from Qualia, please click here. If you'd like to opt-out from Appnexus, click here. If you’d like to opt-out from online behavioral advertising from any DAA member company, please click here. When you opt-out, our partners such as Appnexus will drop an opt-out cookie that tells our Technology not to deliver targeted advertising to that particular browser or device. If you delete, block, or otherwise restrict cookies, or if you use a different browser or device, you will need to renew your opt-out choice. Please note that you will still see ads if you opt out. The ads delivered through the Technology will just be less relevant to you. We provide you with meaningful choices regarding opt-outs for data collection, including the opt-out links above. However, we do not recognize or respond to browser-initiated Do Not Track (DNT) signals, and we do not control how our Clients respond to DNT.
Qualia Intent Data Collection Mobile Device opt-out: We also honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collection from that device to deliver targeted advertising.
Qualia Cross Device opt-out: If you’d like to opt-out of cross-device tracking from Qualia we will not share the identity of your device with our Clients for the purpose of enabling online behavioral advertising. Note that we do have some Clients who use our Technology on their own Client Sites, including for things like fraud prevention, which are not subject to opt-out choice. To opt-out of tracking click here.
Attn: Privacy Officer
37 West 28th Street, 5th Floor
New York, NY 10001
Brian serves as the managing director of S3 Ventures, an earlier stage venture capital firm with $200M under management. Brian oversees all of S3′s investments. S3 invests primarily in Texas and the southwest. Brian co-founded the Convergent Investors Fund prior to S3, a $70M early-stage venture capital firm in Texas where he oversaw investments in 10 companies. At age 29, he founded and served as chairman and CEO of Crossroads Systems (Nasdaq: CRDS). He led Crossroads through five rounds of venture, strategic and mezzanine financing and to a successful IPO in 1999. Brian ran Crossroads as a public company for nearly four years. In this role, Brian was an early pioneer in Storage Area Networks (“SANs”), which are industry standard solutions today. For his efforts, he was awarded the prestigious Ernst & Young Entrepreneur of the Year Award in 2000. He spent the first seven years of his career in electrical engineering positions holding product development roles within the Technology Group of the IBM Corporation.
Brian earned a BSEE with honors from the University of Cincinnati and an MSEE from Purdue University. He served on the board of Conformative Systems (acquired by Intel), Chicory Systems (acquired by CEVA), Crossroads Systems (Nasdaq: CRDS), Gravitant (acquired by IBM), LibreDigital (acquired by RRD), Phurnace (acquired by BMC Software), Sipera System (acquired by Avaya, Inc,) and StoredIQ (acquired by IBM). He currently serves on the boards of Alkami, Datical, Favor, Invodo, Kimbia, Metal Networks, OrthoAccel, Packet Design, Pivot3, Pristine, Qualia, Tango Health, TVA Medical and VUV Analytics.
Dan Keoppel is an advisor and consultant to technology startups and venture capital firms. He was founder of Verizon Ventures, Verizon Communications’ venture investing program. Verizon Ventures combined smart capital with access to Verizon’s vast ecosystem and strategic roadmap, delivering entrepreneurs both money and targeted resources. Dan personally oversaw the investment of over $100m in more than 30 companies through a broad array of sectors including; networking hardware and software, fab-less semiconductor, mobile applications, IOT/M2M, adtech, mobile payments, SaaS, cloud computing and data security.
Mr. Keoppel has spent the majority of his career in the telecommunication industry, with 20 years at Verizon and its predecessor companies, Bell Atlantic and Nynex, working in corporate venture capital, strategy, and merger & acquisition positions. Prior to Verizon, Mr. Keoppel worked at AT&T in their M&A group and at AT&T Ventures Corporation, and held various finance positions with Lucent (then AT&T) Consumer Products.
Dan has an undergraduate degree in psychology from Rutgers University and a MBA from Fairleigh Dickinson University.
Mark Smith is an Executive Director at Verizon Ventures. Since joining Verizon Ventures in 2007, Mark has been involved in strategy formation, business development, deal negotiation and due diligence, investing in BlueKai (acquired by Oracle), Kiip and Payfone, among others. Mark’s investments span across industries, but all focus on moving Verizon’s mobile products forward, from advertising tech to infrastructure. Mark has over 20 years of experience in the telecommunications industry, beginning his career as a CPA at Deloitte & Touche and later researched telecoms companies at Lehman Brothers before joining Verizon. Mark earned a BA from the University of Michigan and an MBA from New York University. He is based in Palo Alto, CA.
As Chief Financial Officer at Qualia, Jeff is responsible for the overall financial management of the company.
Jeff brings more than 25 years of diversified financial and operations experience to Qualia. Most recently, Jeff served as CFO to Codestreet, a FinTech company that was sold to TradeWeb. Prior to Codestreet, Jeff was VP of Finance for DoubleVerify where he oversaw their financial reporting, budgeting, accounting and operating metrics. Earlier in his career, Jeff was VP of Finance for Thomson Reuters where he led the financial operations of a $700M division.
Jeff earned a B.S. from Penn State University and an M.B.A from Fordham University.
Manish Ahuja is the Chief Product Officer at Qualia. Manish has 15+ years of experience managing QA, Data Engineering and Client Services teams in Fortune 100 and startup companies.
Manish joins Qualia from BlueCava and is responsible for overseeing all Product definition. He has taken his data analytics and product management expertise at Toyota & Deluxe Entertainment into his role. His specialty is in solving complex problems with data analytics and architecting solutions for a variety of customers across the advertising ecosystem.
Manish received his Bachelor’s in Computer Science from India and Masters in Computer Science from University of Toledo, OH.
Reza Qorbani is Chief Technology Officer at Qualia.
Reza has gained more than a decade of experience in developing Mobile App and SaaS solutions for multiple software companies. He has extensive experience in architecting, designing and developing enterprise-grade software solutions for web, desktop and mobile with scalability and user experience in mind. Reza is responsible for overseeing all Qualia software development, from real-time bidding systems to Big Data processes. His specialty is in understanding how code can solve business problems at scale.
Reza holds both a Bachelor’s and Master’s degree in Software Engineering.
As Vice President of Customer Success & Operations, Tami Kelly leads the client strategy, account management and operations disciplines to drive client success. A veteran of the online marketing industry, Tami brings 20 years of expertise in blending data and client service to grow revenue.
Before joining Qualia, Tami oversaw the strategy, account management, research and ad operations teams for Upfront Digital Media, helping build innovative solutions and programmatic buying strategies for brand advertisers. Under Tami’s leadership, the company’s key accounts grew to $15MM.
Prior to Upfront, Tami led East Coast Account Management for AOL, helping build a world-class team of over 30+ client service employees. Before that, Tami held numerous analyst and operations positions at content powerhouses Hachette Filipacchi Media and Ziff-Davis.
Tami holds a B.A. in Forensic Psychology from John Jay College of Criminal Justice of the City University of New York.
As Vice President, National Head of Sales, Todd Hayes is responsible for maximizing revenue among Qualia’s brand and agency clients. Todd brings 15 years of agency and digital media sales experience with a strong track record of consistent success.
Before joining Qualia, Todd led Midwest sales efforts for 24/7 Real Media and consistently ranked among the top of the national sales team. As a result of his work he was also honored by the Interactive Advertising Bureau as Salesperson of the Year in 2010.
Prior to 24/7 Real Media, he spent 6 years on the agency side of the business at PHD, MEC and Mindshare. In these roles Todd was responsible for developing strategy, planning and executing buys across all media for Fortune 500 clients.
Todd holds a Bachelor of Business Administration degree from the University of Notre Dame and resides in Wilmette, IL with his wife and three children.